Spotify customers could listen to online streaming music for free if they were willing to allow display or audio advertising. Ek’s innovative business model for providing access to music online differed from other services in that it did not involve charging for song downloads. He then established Spotify with Tradedoubler’s cofounder, Martin Lorentzon, and became CEO. He dropped out of college and worked for several Web-based companies before founding Advertigo, an online marketing firm that he sold in 2006 to the Swedish company Tradedoubler.
0 Comments
Leave a Reply. |